Aegle Gear Fashion

Fashion Photography for Aegle Gear’s healthcare apparel, built to perform and protect.

Aegle Gear first approached me to create photos of their scrubs in the late prototype stage, and then again as they worked with Chattanooga-based design agency Whiteboard to give the brand a new voice and web presence. I worked with Whiteboard to establish a new photography direction based on darker backgrounds, deeper shadows, and more dramatic poses. I coordinated with regional modeling agencies to hire the right talent, and then worked with the team on set for two days to create a new portfolio of images.

The primary focus of the shoot was to create hero and e-commerce photos of the models in a studio environment with an activewear fashion focus, but we also set aside time to create lifestyle photos of the models wearing the products in everyday situations, to underscore the performance aspect of their design.