Bernina Productscapes

Bernina machines are synonymous with Swiss precision.

Two by Four Creative commissioned several photo shoots to create close-cropped “productscape” images of premium Bernina sewing machines for use in advertising and marketing. We lit the products and parts, and explored shooting angles to find the right ways to highlight the machines’ precision and design. We also explored showing the parts balanced in ways they couldn’t exist in the real world—aided by invisible suspensions.