Photography by Dotson Studios

Couture Underfoot

Amtico’s inspirational designs innovatively combine texture, color and pattern to create a vibrant product ideal for expressing any design vision.

To underscore Amtico’s high end design, Widgets & Stone created a set of concepts combining couture clothing fashions with the latest styles from Amtico. I helped bring those concepts to life, working with the model and stylist and assembling custom sets to showcase the floor. A key challenge was lighting the floor and the model simultaneously.