Sportsbarn Fitness

Fitness photography for a rebranding project with Sportsbarn, Chattanooga’s fitness club leader for over 30 years.

When Sportsbarn was working with Southside Creative Group on a new brand voice and web presence, they approached me to create new fitness photography showing their trainers, customers, services, and facilities. We settled on a strong directional lighting approach that would accentuate muscle tone and that would pair well with the color overlay treatment that many of the hero images would receive in the final implementation.